Fraser Docherty Fraser Doherty – Successful Young Entrepreneur, Scotland Speaking Clip - click here Fraser Doherty, now 21, set up SuperJam at the age of 14, using his Grandmother's secret jam recipes. After cooking jam at home for several years; selling his produce at farmers' markets and to delicatessens, he developed a method of producing jam entirely from fruit and fruit juice, making it healthier and better tasting than regular jams. After setting up production, creating a brand and perfecting his recipes, Fraser became the youngest ever supplier to a major supermarket chain when Waitrose launched the range in March 2007. SuperJam now supplies over 1,000 supermarkets in the UK (incl. Tesco, Asda Wal-Mart, Morrisons, Waitrose) and is working on expanding overseas. SuperJam is exhibited in the National Museum of Scotland as an 'Iconic Scottish Brand', alongside Irn Bru, Tunnock's and Baxters and Fraser was recently named 'Global Student Entrepreneur of The Year', the first ever winner from outside North America, one of over twenty awards that the company has received. Gordon Brown, the UK Prime Minister, commended Fraser over dinner at Downing Street, after hearing about his amazing story. The company also invests in running 'SuperJam Tea Parties' for elderly people who live alone, in care homes or in sheltered housing. SuperJam has hosted over 125 events across the UK, with live music, dancing and, of course, scones and SuperJam. Up to 600 guests attend each of these events and they are growing in popularity every month. SPEAKING TOPICS
- Branding/Marketing
- Food Industry / Supermarkets
- Social Responsibility / Social Enterprise (The SuperJam Tea Parties)
- Entrepreneurship
- Product development / Innovation
- 'Tomorrow's People'
- Entrepreneurship Education/training
Testimonials “He was one of the best speakers we have ever had. Inspirational, humorous and feedback was excellent. One of the leading speakers in the UK – all before he’s 21!” Liz Cameron, Chief Executive, Scottish Chambers of Commerce. ‘Fraser has managed to take a product that’s regarded as a bit stuffy and old-fashioned and completely reinvent it, giving it a young and up-to-date image’ Michael Simpson-Jones, Waitrose “He entertained the audience with a clear and thoughtful talk and handled over 30 minutes of questions with aplomb” Geoff Riley, head of Economics, Eton College “Fraser has mastered delivering inspiring speeches. He is engaging, relevant and relates to every audience. Fraser is an accomplished, articulate and intelligent speaker, engaging all audiences and promoting discussion at every level” WAkerman, Speakeasy4schools “We’ve run many teacher conferences, but the one at which Fraser spoke was unique. Never before have we had delegates asking to take a speaker home with them! Engaging, straight-talking, witty, Fraser tells the story of SuperJam’s incredible success with confidence and style. His presentation was the highlight of our day and I would recommend him to fellow conference organisers.” Jim Riley, Managing Director, Tutor2u
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