ADAM GRAY  The Future of Marketing & Social Media Specialist
About Adam Gray is a speaker and strategist on Social Media and how businesses can and should use it. He talks about his experiences helping some of the largest brands in the UK communicate and how particularly risk averse businesses can use social media in a smart way to gain a competitive advantage. Biography
Although Adam studied as a violinist (music is still a passion) early on he moved in to the commercial world starting his first business whilst in his early 20s opposite (and competing with) Harrods in Knightsbridge. Here, he realised that marketing was a crucial element to success. After selling the business he focused on marketing for others and has spent his entire career since helping companies to get their message across – but as an entrepreneur his advice has always been based on results and delivery not theory.
It is this results-focused attitude, which led him to work with some of the biggest brands in the UK including Starbucks, Canon, Green Flag, T-Mobile, Unilever, Coutts Bank, Prudential, Deutsche Bank, Sainsbury's and BAA helping them create and deliver compelling messages. However, this results-driven attitude meant that with the rise of social media he didn’t feel that he could work with ‘traditional’ marketing techniques any longer and his talks often explain why these old techniques are failing but too many business prefer the ‘better the devil you know’ mindset. Speaking
For the last 5 years or so Adam has been working exclusively in the realm of social media helping organisations exploit the opportunities it creates and teaching them to understand the perceived and real risks in this new world. Adam’s talks inspire, educate and motivate organisations to use social media and many audiences feel that his talks are the catalyst for them to take the plunge. However, Adam teaches that social media isn’t a panacea for all ills, nor is it something that will automatically add benefit. Just like any other business function – education, a plan, monitoring and measurement are cornerstones to success. Adam is a true expert in this field and is delighted to take as many questions from the floor as there may be. Workshops
A practical guide to social media and how to make use of it in your business. Testimonials: “Adam created so many light bulb moments with the audience. Within 10 minutes any scepticism about Social Marketing was replaced by real enthusiasm. So ... 20/20 for content, 20/20 for relevance & juice and 20/20 for a great performance…” - John Donelly, IoD Hertfordshire “I attended Adam's 'Digital Marketing 2010 and beyond' seminar recently and was blown away by his breadth of industry knowledge, the straight talking delivery and collaborative format. A highly recommended social media expert and thought leader.” – Andy De Sallis, Head of Banr Alliance, Virgin Holidays “Thank you for your most inspiring talk. There was a really good buzz in the room and we got excellent feedback from the businesses that attended – many of whom had never event thought that they needed or would understand social media for marketing their business. I think you really opened people’s eyes and have given them plenty to get going with. Brilliant! – Rachel Boxall, Hertfordshire Chamber of Commerce "I would like to take this opportunity to thank you so much for delivering such a great keynote and workshop yesterday. You certainly delivered exactly what we wanted and delegates were able to enjoy an informative session and pick up tips that could make a real difference." - We Do Marketing, July 2010 “Adam was hired for a business conference to deliver insight on how to implement a social media strategy for the organisation, the platforms and tools available and how to avoid some of the pitfalls. His style was very engaging and 'attention keeping' and as a result of his input, I have already implemented at least 3 of his ideas into my company.” – Kevin Green, Audience member at the above event “I’ve regularly booked speakers for breakfast meetings at IoD Herts over many years. Having recently seen Adam’s talk I’d have no hesitation recommending him to any business audience that wants a stimulating injection of new ideas and practical suggestions into their marketing strategy.” Carl French, Replico Ltd “At a recent meeting of BRX Partners and Leaders Adam Gray gave us an hour of his time to instruct us in “How social networking can work and transform a business”. Towards the end of the meeting a BRX partner gasped “Eureka I’ve got it” for months I have struggled and you have made it clear to me in less than an hour”. For me personally Adam’s talk was a revelation and I felt the question and answer session was equally as revealing”. – Michael Stern, Chairman - BRX Group of Companies. “I recently heard Adam speak at the Hertfordshire Chamber of Commerce lecture. He was speaking on the impact of Social Media. I was impressed at the manner in which he integrated a video presentation with charismatic speaking. Looking forward to hearing him speak again.” - Brendan O'Brien, Marketing Director , Breeze & Wyles Solicitors LLP “Adam has a vast knowledge on the future of social media as a marketing tool and his delivery of the subject is informative and very easy to understand.” - Chris Hutchings, Employer Engagement, Hertfordshire Chamber of Commerce & Industry “I would like to thank Adam Gray for a captivating talk at The Business Club last night. A true inspiration on the subject of social media.” – Karen Birch, MD, The Business Club, Hertfordshire
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